Mission
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(Culture) Mission-Driven, Not Task-Driven

1. Our Core Working Philosophy

Everyone works based on the mission:
Make high-quality secondary education globally accessible, affordable, and enjoyable through AI-native learning.
We don’t wait for instructions — we take initiative aligned with this mission.

2. How We Work

A. Proactive Ownership (“알아서 움직이는 문화”)

We expect every team member to:
Identify problems before being asked
Propose solutions, not wait for direction
Move projects forward independently
Ask “What is the highest-impact thing I can do right now?”
Communicate progress clearly and consistently
Ownership = you care about outcomes, not just tasks.

B. Find Work, Don’t Wait for Work (“지시하지 않는 업무를 찾아서 하는 조직”)

At ibGuru, nobody sits idle waiting for instructions.
Instead:
You explore new opportunities
You refine existing processes
You create ideas that push the product forward
You suggest experiments
You actively remove bottlenecks
Every person is an engine for innovation.

C. KPI-Based Work, Not Time-Based Work

We don’t evaluate:
How long you sat at your desk
How many hours you worked
Whether you asked for permission
We evaluate:
Did you move the needle?
Did your work deliver measurable impact?
Did you finish high-value tasks without being chased?
Autonomy is earned through responsibility.

D. Clarity Over Micromanagement

Founders define:
Mission
Direction
Priorities
KPIs
Team members decide:
How to execute
What tools to use
What experiments to run
This reduces micromanagement naturally.

E. Transparent and Direct Communication

We prefer:
Honest conversations
Fast feedback loops
No politics
No passive waiting
No ambiguity
If something is unclear, you ask.
If something is wrong, you speak up.

3. What Kind of People Thrive at ibGuru?

People who:
Love independence
Enjoy solving problems proactively
Are excited about building something new
Can learn fast
Can manage their own time
Want measurable accomplishments
Feel ownership of the mission
People who struggle here:
✘ Those who wait for detailed instructions
✘ Those who need constant supervision
✘ Those who do only the minimum required
✘ Those who dislike rapid changes
✘ Those who need rigid structure or hierarchy

4. What ibGuru Promises in Return

We will:
Give you significant autonomy
Trust you to own your domain
Provide mission alignment, not micromanagement
Reward performance, innovation, and initiative
Help you grow your skills through real responsibility
Treat you as a creator, not an employee