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3.2 Variations in economic activity: aggregate demand and aggregate supply

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Aggregate demand

Aggregate demand(AD): total spending on domestic goods and services at average price levels per period of time.
AD = C + I + G + (X-M)
C = consumption expenditures
I = investment expenditures
G = government expenditures
X-M = net export (export - import)
Figure 3.2.1 The aggregate demand curve
Why is the AD curve downward sloping?
Wealth effect
Trade effect
Interest rate effect
average price level(APL) ↑ → real value of money people possess ↓ (i.e. people feel ‘poorer’) → consumer expenditure (C) ↓ → C is a component of AD → upward movement along AD
APL ↑ → exports become less competitive abroad // imports seem more attractive at home country → value of net export (X-M) ↓ → X-M is component of AD → upward movement along AD .
APL  ↑  → demand for holding money ↑  → C and investment expenditure (I) ↓  (i.e. people and firms will borrow less from banks to buy durables and capital equipment) → C & I are components of AD → upward movement along AD .

Shifts of the AD curve

Figure 3.2.2 Shifts of the AD curve
AD will shift only if the determinant causes a change (increase or decrease) in the components of AD.
AD1 → AD2: increase in AD.
AD1 → AD3: decrease in AD.

Determinants of AD components

Consumption expenditures (C): spending by households on durables and nondurables and services
Interest rates:
Interest rate ↑ → cost of borrowing → C ↓
Consumer confidence:
Confidence ↑ → C ↑
Household wealth:
Wealth ↑ → C ↑
Personal income tax:
Income tax ↑ → disposable income ↑ → C ↓
Household indebtedness:
Indebtedness ↑ → C ↓
Expectations of future price level:
Households expect future price levels ↑ → C ↑
Investment expenditures (I): spending by firms on capital goods per period of time.
Interest rates:
Interest rates ↑ → borrowing cost to finance the purchase of capital goods ↑ → I ↓
Business confidence
Confidence ↑ → I ↑
Technology
Fast improvement in technology → I ↑
Business tax
Business tax ↓ → profitability of business projects ↑ → I ↑ .
Corporate indebtedness
Indebtedness ↑ → I ↓
Government expenditure (G):
Current spending on goods and services.
Capital spending.
Transfer payments: pension, unemployment benefits.
Net exports (X-M): Difference between spending by foreigners on domestic output minus domestic spending on foreign output or difference between export revenues and import expenditures per period of time.
Income of trading partners
incomes of trading partners ↑  → spending on exports ↑ → X-M ↑ →
Exchange rates
Trade policies: restrictions to international trade (e.g. tariffs, quotas).
Imposition of tarrif or quota → imports → X-M ↑

Aggregate supply

Aggregate supply(AS): total level of output domestic firms are willing to offer at average price levels per period of time.
AS under the monetarist/new classical model
Short-run aggregate supply
Short-run(SR): the period during which money wages are fixed and unable to adjust to changes in the price level.
The shape of the SRAS curve is upward sloping
If the average price level (APL) increases, real wage decreases (i.e. wage adjusted to levels of inflation drops), so firms are able to offer more output.
SRAS curve shifts due to:
Money wages change - i.e. change in the minimum wage: money wage ↑ → firm’s production cost ↓ → SRAS ↓ → leftward shift of SRAS curve (SRAS1 → SRAS3).
Energy price change: oil price change: oil price ↑ → firm’s production cost ↓ → SRAS ↓ → leftward shift of SRAS curve (SRAS1 → SRAS3).
Indirect tax or subsidy change: indirect tax ↑ → cost of production ↑ → SRAS ↓ → leftward shift of SRAS curve (SRAS1 → SRAS3).
Long-run aggregate supply
Long-run(LR): money wages are assumed to be flexible and able to fully adjust to changes in the price level.
The shape of the LRAS curve is vertical
Changes in APL don’t affect real output because real wage is not affected (i.e. wage can fully adjust to changes in the price level).
LRAS curve shifts due to:
Change in quality of factors of production: greater education level → quality of labour ↑ → LRAS ↑ → rightward shift of LRAS curve (LRAS → LRAS’).
Change in quantity of factors of production: immigration → quantity of labour ↑ → LRAS ↑ → rightward shift of LRAS curve (LRAS → LRAS’).
Improvement in technology: technological innovation → improved machines and equipment → able to produce more output → rightward shift of LRAS curve (LRAS → LRAS’).
Efficiency ↑ → produces a greater quantity of output → rightward shift of LRAS curve (LRAS → LRAS’).
Institutional change - improvements in institutional framework → economy’s productive capacity ↑ → rightward shift of LRAS curve (LRAS → LRAS’).
Aggregate supply under the Keynesian model
Figure 3.2.3 Aggregate supply curve (Keynesian)
Section I: horizontal - higher levels of output are produced without the average price level (APL) rising.
Section II: upward sloping AS curve - some economies may reach full employment faster than others.
Section III: vertical at the full employment level of output (Yf) - no unemployment in the economy.
Real output cannot increase beyond Yf.

Macroeconomic equilibrium

Equilibrium in the Monetarist / New Classical model
Short-run equilibrium
Exists at the level of output at which AD is equal to SRAS.
A shift in AD → changes the equilibrium average price and output levels in the same direction as the shift in AD.
Shift in SRAS → changes the average price level and output levels in the opposite direction as the shift in SRAS.
Long-run equilibrium
A: real output is at its potential level (Yp), unemployment is at its natural level (NRU), and the average price level is at APL.
A→B: business & consumer confidence decrease → consumption & investment expenditure decrease → AD decrease (AD1 → AD2) → average price level decrease (APL1 → APL2).
Deflationary gap (recessionary gap): exists when equilibrium real output is below the potential (full employment) level of output.
Inflationary gap:
exists when equilibrium real output is greater than potential (full employment) output.
Money wages are assumed to be flexible in the long run → real wage returns to its original level → unemployment returns to its natural level (NRU) → economy automatically moves to A3.
Equilibrium in the Keynesian model
Money wages are assumed to be ‘sticky downwards’ - AD is the driving force behind the equilibrium level of economic activity.
Deflationary gap: between Yr2 & Yf
Initial: full employment (Yf).
Money wages are ‘sticky downwards’ - i.e. the economy may remain stuck in a deflationary gap.
Government must intervene in order to restore full employment.
Expansionary fiscal policy.
Expansionary monetary policy.
Inflationary gap: vertical distance between a & b
Initial: the economy is at full employment level of output Yf
Business & consumer confidence ↑ → rightward shift of AD (AD1 → AD2) → equilibrium real output remains at Yf // APL ↑ (APL1 → APL2).
Inflationary gap: between Yfe & Y1
Incorporates idea of the natural rate of unemployment.