Text A

Grade 7

The infographic, released by the UK government, aims to explain the crucial role of sustained physical activity in the developmental stages for children. Additionally, it provides recommendations of activities in hopes of encouraging more physical movement for young children. While the primary demographic targeted is evidently UK parents, the intended audience also encompasses daycare, preschool, and kindergarten educators, as well as children in the initial stages of literacy. By blending imagery and textual elements, the infographic simultaneously highlights lighthearted and didactic tones, thereby appealing to the sensibilities of novice parents and childcare providers. Simultaneously, the interplay of rudimentary stick figures, vibrant visuals, and straightforward diction facilitate engagement across a wide variety of age groups and levels of literacy proficiency.

The strategic blending of playful stick figure designs, color, and simple language proves highly effective in reaching out to the youngest target demographic of the text: children. Employing single-word imperatives like "builds,” “playground,” and “jump” accompanied by corresponding visual icons to assist understanding reduces the necessity for complex comprehension skills as children can contextually understand the intended actions solely through the presented information. Moreover, the overall pastel color scheme of the information establishes a both playful and non-intimidating atmosphere which can help children to subconsciously associate physical activity with the idea of fun and happiness. Hence, this fusion of visual and textual elements facilitates comprehension and implementation for young children, seamlessly aligning with the juvenile tone and spirit that resonates with audience.

On the other hand, when looking at the other elements and facets of the infographic, the writer caters more to the primary group of the text: mature and adult audience, particularly parents or guardians of young children. By highlighting six crucial components such as "relationships and social skills," "health and weight," and "brain development," and illustrating children with a smile within each building blocks, the author makes the information specifically relevant to the primary concerns of parents of children. Appealing to parents’ intrinsic desire to provide the most rich and supportive growing environment for their children, the succinct presentation of these components in bullet point format logically and emotionally associates physical activity with successful parenting. The ultimate persuasion to encourage physical activity is achieved with the imperative “aim for at least 180 minutes per day” with an intentional time unit of minutes instead of hours. By creating a false illusion that it is shorter in time, the information leverages these emotional connections and appeals to their sentiments while concurrently providing scientifically-backed information from a reputable medical source.

A nuanced aspect of the infographic lies in its blend of visual and textual elements, which subtly appeal to both rationality and emotion, effectively engaging not only parents but also preschool teachers and daycare caregivers. Given their significant interactions with young children, educators are a key audience addressed by certain features of the infographic. The characterization of active children as "healthy, happy, school-ready," coupled with the explicit mention of "playground," serves to implant a sense of responsibility within educators as well. These terms carry positive connotations, urging teachers to proactively foster physical activity among their students. Furthermore, the infographic bolsters its credibility by referencing the authoritative "UK Chief Medical Officers’ Physical Activity Guidelines," lending weight to the information presented. By aligning with trusted professional institutions tasked with safeguarding children's well-being, the infographic instills confidence in the validity of its content among adults interacting with children. Additionally, the use of soft edges in the overall visual design subtly conveys a sense of safety, reminiscent of efforts to child-proof environments. This deliberate choice underscores the infographic's commitment to promoting child-friendly spaces, reassuring both parents and educators alike of the safety and reliability of the depicted activities. Overall, particular diction especially familiar to educators and soft shapes that characterize the design of the infographic enhance the infographic’s appeal to a wide range of adults.

Especially with the increasing inclination of parents to engage their children with technological devices in the 21st century, the infographic prompts the audience to consider the multiple advantages of physical activity for young children. To do so, the text utilizes an interplay of texts and images to educate and inspire the audience to implement these practical suggestions. Notably, the overall simplistic design and concision of language initially portrays the infographic as a casual text. However, deeper significance of its implications is successfully disseminated to multiple groups of audiences—especially parents and educators.

Criteria	Mark	Feedback
A	5	The candidate demonstrates a clear understanding of the text with great insight of the multiple group of audience. The essay refers to appropriate examples from the text that show lucid interpretation.
B	4	The candidate refers to various textual and visual elements from the infographic to analyze how it appeals to multiple group of audiences. However, more aspects could have been analyzed which puts band 4 the most appropriate grade for this criteria.
C	5	The student logically and coherently focuses each body paragraph on a different group of audience with appropriate development of argument.
D	4	More terminologies could have been mentioned to explain the interplay between text and image. However, overall use of language and syntax was well-crafted—band 4 is thus fair.
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